The program prompts students to become creative, imaginative, and expressive writers and designers who are able to work with a wide range of documents and in a variety of workplaces. The curriculum is designed so that students can creatively combine required and elective courses in order to tailor the major to their interests or prepare them for particular careers.
To complete a BA in PW, students complete University general education requirements, College of Arts and Letters requirements, and the PW major requirements: 4 core courses, 3 track courses, 3 elective PW courses, and the senior capstone course.
As a prerequisite for all other PW courses, this class is designed to introduce students to writing for the workplace. It familiarizes them with documents common in the field of professional writing, and with a range of rhetorical strategies.
WRA 260 Rhetoric, Persuasion, and Culture
In this course, students become culturally and rhetorically sensitive to how communications practices differ across groups, organizations, people, and locations. Students learn that their audience informs their purpose, and their purpose informs the goals and decisions they make as writers.
WRA 360 Visual Rhetoric/Document Design
The goal of this document design course is to teach students how to analyze considering audience, purpose, and context, and to create rhetorically sound documents—including flyers, brochures, posters, reports, and much more.
WRA 415 Digital Rhetoric
Digital rhetoricians are always in conversation with new technologies, techniques, policies, and experts. Your ability to learn, locate resources, evaluate tools, and share information online is a vital skill. This course focuses on the social, political, economic, and ethical dimensions in which people participate in digital spaces. We explore various genres, including social media tools, websites, mobile apps, and applications, and learn about participatory culture. Students will create professional identities, learn how to assess digital genres, and trace activity across the social web.
Choose from any of the above track courses or from the following. Advisors may approve a writing or design course from ENG, GSAH, RCAH, ADV, STA, or JRN as a substitution for one of these 3 courses.