It’s rare for originality to pass by nowadays. Instead new writers take old products and remix them for new advertisements, which is a form copyediting. I’m not saying there is something wrong with this approach, but be careful not to be a victim of a design issue. Sam Wright from Smashing Magazine shares his knowledge on this matter. He offers multiple tips and approaches on how to avoid designing issues when copying content.
He mentions that, “Self-Awareness is perhaps the hardest and most important thing for any writer to learn.” We are thought to plunge in and start designing, writing or drawing without uncertainty. Once we pause we allow doubt to consume our thoughts, we began to ask questions like, “What if I’m not any good?” or “Why would anyone want to read this?” At this point self-awareness has knocked on your door. Sam mentions, “when you start trying to read their work with eyes other than their own; and if you can’t do that, then copywriting really isn’t where you want to be.” As writers we need to aware of the message we are sending out. It’s okay to switch places and be the audience and approach your writing in a different angle. He also talks about the importance of tone and self-importance. Take a second and advance your knowledge and avoid simple mistakes.
The common misconception about editing is that it’s about fixing the grammar and punctuation, removing repetition, and making text easier to scan. But there is much more to editing. A true editor takes into consideration the audience and the message. For instance, the image to the left was a Burger King ad that got innumerable complaints of how distasteful and inappropriate it was and later banned. When this ad was first launched feminists, women and parents were pissed, because the images promoted oral sex and sexist remarks through picture. Consequently, instead of BK promoting its new burger it left a nasty taste with some of its audience.
It may sound good, it may look good, it may be catchy and it may even work, but is it really speaking to the audience and saying what it needs to say? Is it really advertising the product the way it was intend to be sold? Unfortunately, in magazines and billboards we constantly see the repetition of copy design issues. Don’t be part of the misconception, be the educated professional and design an amazing campaign.
Less is more but simple is hard. Designing for the web can be the most rewarding activity, creating an interactive interface that many people will use – but it can also be the most tedious. There are a lot of things to consider before you start spinning your threads to create your website. The most important one is you can’t know everything. No designer knows everything. You know those programming geniuses on routine cop shows that know every possible route and there’s nothing that they can’t do? Wrong. Nobody is really like that. Designing for the web is about learning what tools work best for you and taking it day by day. Every project is going to be different: varying audiences, content, contexts, and reasons you’re doing this project. You’ll learn the most by doing – so go create! But first, you should probably read more about the things you need to know about designing for the web at Treehouse Blog.
Courtesy of creativebloq.com
Ever wanted to create your own typeface, but you’re not exactly sure where to start? Creative Bloq helps you design your own typeface in eighteen steps. Some tips include figuring out some choices you have to make first: do you want sans serif or serif typeface? How will it look in long documents versus larger font? Also, don’t be afraid to “use your hands.” Draw it out before making it more precise digitally. That way you can see exactly what you want it to look like before it’s on the screen. The article also gives tips on what software to use and why it’s not just about the letters “A-Z.”
Read all the tips here.
MailChimp’s new logo.
Human beings are not very susceptible to change, especially when it comes to favored brand logos that they’ve grown accustomed to seeing the same year after year. Creative Bloq recently released the top five logo changes that occurred during July 2013. They include the Penguin/Random House merger, Glasgow Airport, YouSendIt (which includes a new name entirely), MailChimp, and Hooters.
Penguin Random House logo merger.
Many companies choose to update their logos after completing extensive consumer marketing research and/or to fit their updated social media and modern communications strategy.
These illustrations are amazing because they’re incredibly detailed. Check more out here and prepare to be momentarily distracted.
There is also a German picture book similar to the slightly disturbing Grimm’s Fairy Tales (not the kid-friendly Disney versions) that relay stories of morality, originally published in 1845. Considered a “bedtime classic,” author Heinrich Hoffman wrote tales of “children who are — with gleeful abandon — immolated, humiliated, and mutilated by men with giant scissors” and many other more gruesome – sometimes fatal – tales. That sounds like a great story to scare the dickens out of children, right? Check out the illustrations here. Proceed at your own risk.
Source: Bohemian Hellhole
Creative Bloq posted a list of the top 25 things designers can do to boost their design career by using social media. With social media growing in popularity and becoming a fast and easy way to network and show off your creative skills, it is essential that designers looking to break into the field understand the do’s and don’t’s and the best ways to come off both professionally and creatively.
Behance is an online portfolio site that will showcase your work and allow you to interact with other designers.
One recommendation was to Present Your Portfolio. This means your online portfolio is a must and it must showcase your best work, as well. “If the images can’t tell the full story of your creative genius, then provide commentary and context to explain why you’re so awesome.”
Other recommendations are to Follow People Who Follow People because the better and more connected your social network is, the more job opportunities could arise; also, Emulate Your Idols, or do what the people you aspire to be like do with their social media profile. They must be doing something right!
Connect your social media profiles together using IFTTT.
Updating your profile constantly is a must as it’s “part of the marketing mix and should make it abundantly clear that you’re awesome and should be hired immediately,” and finally, Ignore the Idiots. In the world of social media, it’s easy to be anonymous and say things you wouldn’t normally say to a person face-to-face. It might be difficult to ignore, but they will eventually go away if you don’t provoke them because they see that you are doing better things with your life that does not involve taking the time to type out a curt response.
Folks who love the texture and weight of a book in your hands, the telling but not too telling artwork, are going to love this short film from Spike Jonze and handbag designer Olympia Le-Tan. The pair took 6 months to write the script, cut 3,000 pieces of felt to create this beautiful stop-motion film set in Paris’ legendary bookstore, Shakespeare and Company.
Spike Jonze: Mourir Auprès de Toi on Nowness.com
Want more? Have a look at the Making Of too.
For all you home design and typography geeks, Swedish artist Thomas Broomé is sure to delight with his ink and paper illustrations of rooms and their accompanying accessories drawn with their defining words. I’m particularly a fan of the chandelier in the illustration included here. Check out more over on Visual News.