From Co.Create: “Making the Impossible Approachable: The Amazing Illustrations from NASA’s Storyboarder”

by | Posted January 3rd, 2013

What if you had to convince someone to fund a project you wanted to do, but the only downfall was it cost billions of dollars to finance? Co.Create recently sat down with Pat Rawlings, a storyboard artist who, “[f]or 30 years, has made, for NASA and others, beautiful illustrations intended to capture the excitement and drama of outer space.” Rawlings gives tips on how he conveys this to financers such as thinking “cinematically” (as if you’re looking at a “climactic part out of a movie”) and escaping the engineer’s mindset with how he shows the human response to something as mind blowing as seeing evidence of life on Mars for the first time.