Tag Archives: Ali White

Social Writing and a Space Shuttle – MSUPW at NASA

Mike and Alexandra with Atlantis

Yes, that’s two #msupw folks – Mike McLeod, faculty, and Alexandra White, alum – with a space shuttle. This happened because we were both selected to attend the NASA Social Atlantis – Celebrate the Journey event to see the Space Shuttle Atlantis be permanently retired from service and share that experience on social media. We attended this event first as unabashed space nerds, but we managed our nerdery well enough to strategize our writing to document the experience for ourselves and for our audiences. Here we’ll reflect on the rhetoric of the event, our social writing strategies, and shamelessly geek out over space.

About NASA Social

NASA Social is a semi-regular event NASA has been hosting since 2009 in which members of its social media following are invited to high-profile events and given media credentials, affording them some behind-the-scenes access that the general public never gets – NASA calls this “pulling back the curtain.” These events vary from the launches of satellites and space shuttles to speaking events with NASA celebrities and, in our case, the retirement of famous spacecraft. Continue reading