From The Digital Reader: Who Reads eReaders?

by | Posted February 20th, 2013


When you sit back to read a book, do you pick up your e-reader? Or would you rather pick up the old print paperback?

This seems to be the common question since the emergence of the Nook, Kindle, and other various tablets used for reading. As the answer to this question carries importance for publishers, Random House’s Research and Analytics Team compiled statistics on the US eBook consumer. Results relating to age, gender, education, book genre, and more reflect that eReaders are on the rise. Just one interesting statistic dealt with the price paid for books. 38% of eBook readers said they spent less than five dollars on their last read, while only 18% of print readers could say the same. Check out the rest of the statistics in the following infographic.

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