From Co.Create: A New Study Says, “Beyonce is Your Ad’s Best Friend.”

by | Posted November 28th, 2012


A new study, sponsored by Universal McCann says, “Music videos rank above online TV and traditional TV when it comes to viewers remembering and connecting with the ads accompanying the programming, and that’s because people feel a more intense emotional connection to music videos.”

The study, titled “Vevo’s Music Video vs. TV Neuroscience Research Study,” asked 100 participants to watch a range of media – from music videos to movies to television – and tested different areas of their brains on their “emotional intensity.” Check out Co.Create for further explanation and more information found in this study.