The Best Goal-Setting Strategies for Social Media


Maybe you want to boost your Facebook likes. Perhaps you want to increase your Twitter followers or improve your engagements with your current following. Whatever your goals are, there’s a method to achieving them and it begins with setting the right goals.

This article from The Next Web lays out seven different goal-setting strategies to guide you along in your social media endeavors, such as using  the S.M.A.R.T. strategy maker. It’s definitely an interesting, helpful read and I think it could really help anyone create a solid social media strategy. Good luck!

Blogging Tips For Beginners

Blogging is a huge part of being a Professional Writer. We learn about it in many of our WRA courses as well as in our internships. Blogging can include online interactions from posting to social sites like Facebook, Twitter, and Tumblr. However, it is most commonly known as creating and running one’s own website that involves writing or filming one’s own articles and videos. Many do this as a past time and form of journaling but there are also many who use it to make a living.

Writing a blog should be a pretty simple thing right? You just write down what you are thinking, feeling and experiencing everyday. That’s not so hard. You do that all the time on social media. However, blogs are so much harder than they appear. I have started and stopped countless amounts of my own blog projects.

Lifehacker writer Anthony Dejolde offers 6 great tips to start a blog in 30 minutes.

That is only how to start a blog though. To keep a blog effectively running, check out one of our past articles by DRPW graduate student Shewonda Leger called, “Learn To Make Your Blog Effective”.

Bringing Classroom Experience To The Job: PW Alum Sonja Trierweiler


Sonja Trierweiler is a Professional Writing alumni who graduated in May, 2013. After graduation, she immediately started a Social Media internship with The Smithsonian Associates in Washington, D.C. where she managed several online accounts, photographed events and blogged about the amazing educational programs TSA offers. This internship eventually led to a Social Media Specialist position and jump-started her professional advancement in the field of social and digital media.

Sonja loves living in D.C. and using skills she learned through the PW program to improve an organization’s public reception through social media. She’s also interested in keeping up on affairs and events happening in the Middle East. So, when she was offered a position as Social Media Editor position with Muftah, an online magazine dedicated to “producing original content from diverse individuals about global events,” particularly in Middle Eastern and North African regions, there was no reason not to accept.

Since July 2014, Sonja has been assisting Muftah’s founder with the magazine’s social media strategy through platforms like Facebook, Instagram and Twitter to cultivate more online attention. Working for Muftah, Sonja is able to guide the public’s attention toward stories of international importance and create a digital platform to start meaningful conversations, which is very fulfilling. Sonja said, “PW taught me how to be good at a lot of different things, without necessarily being an ‘expert’ in one thing. But today, especially in digital strategy fields, knowing how so many different components of the web—social media, code, marketing, content development, etc.—play with each other can be more valuable than being super proficient in one specific area. At Muftah, I like doing just that. I’m able to think broadly about overall strategy, teach editors and interns how to best use social media, edit over articles before publication, and even write if I have a story to tell.” While most of what Sonja does for Muftah is social media, you can check out a compelling piece she wrote for the magazine’s website here.

Through the Professional Writing program at Michigan State, Sonja had the opportunity to develop skills in digital strategy, editing, and web authoring. Sonja feels that the strong professional communication skills she developed during her time studying PW have made her a more well-rounded and proficient worker in the field of digital and social media. These are skills that will never expire and have only improved with time.

Culturally Responsive Teaching

Even if Black History Month is over, you should read this article for tips on how to keep a classroom culturally responsive. “Culturally responsive” is a term best explained by Zaretta Hammond, author of Culturally Responsive Teaching and The Brain: Promoting Authentic Engagement and Rigor Among Culturally and Linguistically Diverse Students. While doing research for her book, Hammond interviewed multiple teachers and asked them what they thought the term meant. Each one said that it was teaching in a way to keep uninterested students of color interested by tying the lesson to specific aspects of their culture such as hip-hop, Africa, China, and Mexico. However, Hammond defines “culturally responsive” to mean something slightly different.

“Cultural responsiveness is more of a process than a strategy. It begins when a teacher recognizes the cultural capital and tools students of color bring to the classroom. She is then able to respond to students’ use of these cultural learning tools positively by noticing, naming, and affirming when students use them in the service of learning. The most common cultural tools for processing information utilize the brain’s memory systems — music, repetition, metaphor, recitation, physical manipulation of content, and ritual. The teacher is ‘responsive’ when she is able to mirror these ways of learning in her instruction, using similar strategies to scaffold learning,” said Hammond when she was asked to define the term by Elena Aguilar, Transformational Leadership Coach from California and writer for Edutopia.

For more of Hammond’s interview and the concept of being “culturally responsive”, check out Aguilar’s blog post “Making Connections: Culturally Responsive Teaching and the Brain”.

Remember, culture should be celebrated everyday!!!