Could someone glance at your twitter profile, and without reading a single word, know something about you? Where you come from, your gender, or your profession?
Probably not with any certainty. But they could make an informed guess. Each of those variables has a correlation with certain color trends for your twitter page. People from California and Florida have an affinity for white. Hackers are fond of blue. And unsurprisingly, people who describe themselves as fashionistas are attracted to pink. But who would have guessed that orange is the color of fatherhood?
Color has always been assigned cultural meaning, but it’s been a shifting, difficult field to pin down. Now, it’s becoming easier to chart those associations every day. What’s more, you can leverage those associations to make your twitter profile on-point rhetorically.
If you’ve nailed your colors, check out this infographic to see if your twitter bio is holding up too.