Modern horror movie posters seem to follow a formula: take a dramatically lit photo of the lead or big bad person, crop it in super close, and throw an all caps, simple, sans-serif font on it for the title. Or maybe a very thin serif in all caps, if you wanna get crazy. (Seriously though, just look at these: The Purge, The Last Exorcism, Carrie)
But it wasn’t always this way – there was a time when horror movies got the first class treatment with beautiful custom logotypes. In the 80′s the genre enjoyed a boom in popularity, and movies like The Evil Dead and The Fog led the way with beautiful distinct type. Take a closer look at The Verge.