The Type of Horror

He Knows You're Alone typography

Modern horror movie posters seem to follow a formula: take a dramatically lit photo of the lead or big bad person, crop it in super close, and throw an all caps, simple, sans-serif font on it for the title. Or maybe a very thin serif in all caps, if you wanna get crazy. (Seriously though, just look at these: The Purge, The Last Exorcism, Carrie)

But it wasn’t always this way – there was a time when horror movies got the first class treatment with beautiful custom logotypes. In the 80′s the genre enjoyed a boom in popularity, and movies like The Evil Dead and The Fog led the way with beautiful distinct type. Take a closer look at The Verge.

The Internet Changed Music, but We Still Don’t Know How

CDs will soon disappear like cassette tapes. The new trend is to plug in an auxiliary cord and let your music playlist flow or shuffle through Pandora and other music services. The Verge recently referred readers to an interview in The New Yorker between Sasha Frere-Jones and Dave Allen of UK punk band Gang of Four, which includes a brief discussion with Damon Krukowski a pop/folk-rock musician. In this interview they discuss how to consider “the internet” as a complex and unpredictable factor that affects artists and listeners across the world, instead of reducing it to American users of iTunes, Pandora, and The Pirate Bay.” It has always been a struggle for musicians to make a profit. With the Internet the hustle just got real. Allen points out, “there are plenty of people out there who fully support music and musicians and who will happily pay to see them perform, buy their T-shirts, their downloads.”

image from The Oatmeal

On the other hand, there’s the tactile generation. Allen describes these fans as a group, “which doesn’t see the Internet as a replacement for books or vinyl records.” Despite the Internet changing music, it’s unclear how. The illegal sharing of music has become an epidemic. It’s important for music companies to be creative and find new innovations to promote their artist. Krukowski mentions that the goal of music isn’t to reach everyone, but to reach its audience. There’s no going backward to gain what’s lost. The Internet has thrown the music industries lemons, so they need to grab a juicer and make Mike’s Hard Lemonade. How will musicians survive, there’s no telling where music will be in the next century.


Making Mistakes: Why is it Crucial for Learning?

Yes its true, I’m the girl who is always making mistakes. Do I admit to them? Sometimes! Mind/Shift shares an episode from TED Radio Hour, which speaks about making mistakes and why they’re crucial for learning. These discussions are worth a listen, even covering why it’s important to understand the power of vulnerability and shame. Embarrassment and conflict keeps us from admitting to a mistake, it’s important to look past emotions and fears that come with mistakes.

mistakesIt’s okay, boo-boos happen everyday.  Whether it’s academically or professionally, forgetting to walk the dog or not responding to an important email, mistakes can be a course to better yourself. Brian Goldman, one of the many guest speakers and a Canadian doctor, shares his story about mistakes he’s made as a doctor. I’m not telling you this to stop seeing you’re physician, but to help you understand that the discoveries today are from past mistakes. Next time you make a mistake, Mind/Shift advices not dwelling on them, but to face them head on. Instead, grab a notebook, bullet what you’ve learned and write a story. If you’re not making mistakes daily, you are not a human being. With every slip-up remember you’re experiencing life and learning.

Story Telling Can Help You Get The Job

When it comes to a job interview, everyone has an opinion as to what will guarantee the job. We are always told to answer the questions by getting straight to the point. That isn’t always the case, the next time you’re at a job interview try telling a story. Lifehacker has some impressive tips to “improve your job interviews with better story telling.” Employers have heard the typical response to basic interview questions. Don’t be the twentieth person interviewed to walk in and recite a Google response. Be the ugly duckling, no one will even remember those other ducks.