The digital realm has established virus like symptoms. New innovative ideas continue to grow and spread throughout the web precipitously. There is a new trend in publishing that is quickly spreading throughout the web this very moment. “Subcompact Publishing” is a form of micropublishing that puts focus on text-based stories while avoiding rich-media add-ons to help bring an expansion to the way stories are told and sold.
Subcompact publishing was first introduced by a few seminal articles written by former Flipboard designer Craig Mo. Subcompact publishing brings the notion that people are cagey of flashy websites and apps, they are more interested in something that works and delivers with out add-ons to use certain apps. Subcompact and long-form publications don’t reject photography or illustration, their approach leans more towards written pieces over photo essays and videos. The elements of subcompact publishing are what clutch users attention. These elements include flat hierarchy, scrolling, minimalism, 7-inch tablets and typography. With elements like the ones listed above user-friendly and user engagement isn’t too far. This will help resolve the usual issue of people leaving webpages before exploring the entire page.
There are many journals and magazine such as The New York Times’ “Snow Fall,” The magazine, Quartz and Epic who have adapted to subcompact publishing style. The article “Recent Trends In Storytelling and New Business Models For Publishing,” published on Smashing Magazine by Jose Martinez Salmeron not only highlights the spread of subcompact publishing, but also raises an important question about the future of print journalism. Check out the article to get the full details. But for now, are you going to get affected by the digital virus and incorporate subcompact publishing as the format for your blog or webpage, the next time you have a story to tell?