Social media buttons are an appealing concept when sharing your work is crucial to success. But do they actually work? According to Sam Solomon, web developer and entrepreneur: no, not really.
Anecdotal evidence shows that share buttons don’t actually garner very many shares. Scrolling to the end of an article only to find a string of logos with zeros (zero shares on twitter, zero shares on facebook, zero shares on Google+) is just going to reinforce that the article isn’t worth sharing. Even worse, the share buttons often bring up annoying pop-ups, which is a quick way to drive any user away… even if they DID like the content.
The solution is simple, but as usual, easier said than done. If you write something especially interesting to your audience, they will put in the effort to write a tweet, status, or blog post about it. Rely on the strength of your content.