Professional Writing Study Abroad: London & Paris

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If you’re looking for the trip of a lifetime, this study abroad is for you. Professors Jeff Grabill and Liza Potts are heading two programs in London and Paris next summer and the study abroad sounds like a truly unforgettable trip.

Explore the streets of London and take a stroll through the museums of Paris. Work with professionals at esteemed companies and produce writing for the public. Express your condolences at the tunnel where Princess Diana died and visit the resting places of James Morrison and Oscar Wilde. Search for the infamous TARDIS from Doctor Who and take your turn at Platform 9 ¾ at King’s Cross. Attach your love lock to the bridge at Pont de l’Archevêché or check out the Sherlock Holmes museum. Delve into the heart and culture of London and Paris and discover yourself.

Sounds good, right? Now, the programs will overlap for two weeks in London, but don’t panic, students can go on either trip or both without complication.

urban // rhetoric // cosmopolitan // learning

London
London

London: Designing Communication Experiences is the program led by Grabill (with one course team-taught with Liza Potts). The program will be a total of 5 weeks starting June 9 and ending July 11 of summer 2014. The focus of this program centers around “designing communication experiences” and it ties in really well with Potts’ program of participation in terms of communication experiences. Students will be asked to think about Professional Writing as “the creation of experiences for people.” To create an experience requires creativity, design thinking, and rhetorical theory and can be applied to writing practices such as computer interfaces, document and book design, and storytelling. Students will be enrolled in WRA 308: Invention in Writing (3 credits) where they will think about creativity, experience, and design. The other course is WRA 330: Writing Research in Communities (3 credits, this is where Potts’ program overlaps), which involves learning how to research how writing works in public spaces.

“I worry students have an overly narrow understanding of what they can do with our degree,” Grabill said. Through this program, he hopes to expand the career possibilities for students and really challenge them academically and personally. The students are going to be doing a lot of identity work, asking the big questions like “Who am I?”, “What can I do?”, “What is my place in this world?”, and “How can this major and this university help me get to where I want to be in the future?” Grabill wants to use this study abroad to help students achieve and experience things that they can’t on MSU’s campus.

Grabill contacted several companies and organizations in London to provide students on this study abroad with various learning and internship opportunities. He mentioned Avanade, “a joint-venture of Accenture and Microsoft”, which provides business technology services, and Tobias & Tobias, a user experience company that design various multimedia software and applications for organizations. Among many other groups, he talked briefly about Guerilla Science, a group that performs pop-up science events all over London with the goal to educate and engage the general public in basic chemistry and physics. Students are encouraged to get involved, as these learning opportunities are an integral part of the study abroad experience as a whole.

Grabill also explained that not only is this study abroad the least expensive London-based Study Abroad offered next year, but it will provide a sneak preview of what faculty are imagining future courses will look like for Professional Writing.

digital // memory // participation // fans

Writing on the bridge above the tunnel where Princess Diana died in Paris
Writing on the bridge above the tunnel where Princess Diana died in Paris

Creativity and Innovation for Participatory Memory Across London and Paris is Potts’ program, a 4-week trip next summer starting in London on June 25 and ending in Paris on July 25. This program will focus primarily on Potts’ research in Participatory Memory: how do people participate in everyday memory making? How do they turn public spaces into memory making stations? How do we help the memories live on even after they’re torn down?

Students will delve into these questions by exploring physical memory spaces such as the previously mentioned tunnel where Princess Diana died, cemeteries where literary and musical icons are buried, and fan favorite spots for the Potterheads, Whovians, and Sherlockians. Since Potts has many strong contacts and connections to museums in London, there will also be evaluations of museum experiences such as how they incorporate participation and communication into a visit. By being in these places, students can discuss methods to save and digitize those moments and participate in memory capture.

Potts will be teaching WRA 330: Writing Research in Communities and Cultures (3 credits) at this point in the study abroad and it will address rhetorical and creativity theory as well as design thinking. The second course will be WRA 499: Participatory Memory Research, which will aim to digitally publicize the participation of memory.

Professional Writing majors possess a broad range of important skill sets that will help them thrive on this study abroad. In this regard, Potts’ said, “Our foundation in rhetoric as writers, we have an understanding of persuasion and audience and appropriateness and delivery. We have sort of this obsession with the context in which you write and create experiences, the content you create and the form that it takes.” This will be especially important on this study abroad with the combination of technology and public writing in the documentation of participatory memory.

It’s never too early to think about your plans for summer 2014!

Writing Killer Sentences

Sentences. The building blocks of every work of copywriting ever made. Writers are often advised how to work on their craft on a structural level (organization, format, genre) but the detailed work that goes into the crafting of a sentence is sometimes overlooked. A work with impeccable organization will shine, but a work with impeccable organization and beautiful sentence structure will blow people away. So practice crafting a sentence. Practice inserting facts, evoking emotion, creating imagery, and making promises with your writing. And check out copyblogger to find more on how to work through each of those steps.

Avoid Copyediting That Can Lead To Design Issues

It’s rare for originality to pass by nowadays. Instead new writers take old products and remix them for new advertisements, which is a form copyediting. I’m not saying there is something wrong with this approach, but be careful not to be a victim of a design issue. Sam Wright from Smashing Magazine shares his knowledge on this matter. He offers multiple tips and approaches on how to avoid designing issues when copying content.

He mentions that, “Self-Awareness is perhaps the hardest and most important thing for any writer to learn.” We are thought to plunge in and start designing, writing or drawing without uncertainty. Once we pause we allow doubt to consume our thoughts, we began to ask questions like, What if I’m not any good?” or “Why would anyone want to read this?”  At this point self-awareness has knocked on your door. Sam mentions,when you start trying to read their work with eyes other than their own; and if you can’t do that, then copywriting really isn’t where you want to be.” As writers we need to aware of the message we are sending out. It’s okay to switch places and be the audience and approach your writing in a different angle. He also talks about the importance of tone and self-importance. Take a second and advance your knowledge and avoid simple mistakes.

badThe common misconception about editing is that it’s about fixing the grammar and punctuation, removing repetition, and making text easier to scan. But there is much more to editing. A true editor takes into consideration the audience and the message. For instance, the image to the left was a Burger King ad that got innumerable complaints of how distasteful and inappropriate it was and later banned. When this ad was first launched feminists, women and parents were pissed, because the images promoted oral sex and sexist remarks through picture. Consequently, instead of BK promoting its new burger it left a nasty taste with some of its audience.

It may sound good, it may look good, it may be catchy and it may even work, but is it really speaking to the audience and saying what it needs to say?  Is it really advertising the product the way it was intend to be sold? Unfortunately, in magazines and billboards we constantly see the repetition of copy design issues. Don’t be part of the misconception, be the educated professional and design an amazing campaign.

Unique Mugs For Your Rare Personality

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Source: Nice Cup Bro

Do you have a favorite mug that sits on your desk or follows you everywhere and keeps you company everyday? Mugs no longer hide coffee or tea, it has become an artistic expression. What’s the story behind the colors, lines, shapes and text on your mug when you settle your lips on its edges to take a sip or raise it to say hi? Now, for the many coffee lovers who haven’t found the mug that speaks to them check out “Nice Cup Bro.” Make a sip of coffee or tea rock with unique mugs from around the world. Visual News has put together a slideshow of a few of the best mugs form “Nice Cup Bro”. Take a scroll and pick through hundreds of mug design and find the one that says, Hello.