We live in a fast paced world. That is a fact. New technologies are coming out and evolving every day. By the time you purchase that new iPad Mini, Apple is already (and most likely already has) created something better, stronger, faster, etc. The same can be said for what is happening in the Marketing world. One of my favorite websites, fastcocreate.com, recently wrote a two part expose on how the marketing industry is predicted to change in 2013 from the different viewpoints of ad “creatives” and ad “strategists.”
In Part One, several top creative marketers predict what might happen in the upcoming year. Justin Cooke, the CMO of Topshop, a popular fashion store based out of London, predicts that there will be large advances in “mobile technology.” This is one example. Others are saying there will be no set “platforms” or rules.
“Nothing is hardened in cement like TV or print was; figuring out how to create and deliver messages now is liquid, constantly evolving as new technologies are introduced. It’s incredibly exciting,” says David Lubars, chairman and chief creative officers of BBDO North America, a prestigious and well-awarded advertising agency.
The article continues to ask what these creatives want to see more of, what they want to see less of, and what they plan on doing in 2013 to adapt to this ever-changing industry. As a Professional Writer, even though I’m not in Marketing, I find I can relate to this article because the industry we want to go into – publishing, graphic and web design, to name a few – is changing and evolving as well while technology advances. And we need to evolve and adapt with it if we are to be competitive in the market.
Dalkey Archive’s Press recently sent out a press release stating they were beginning “the process of succession from the founder and current publisher, John O’Brien.” They stated they were planning on hiring 2-3 people and several support staff. The only thing is: it might have been sent out as a satire ad, in the spirit of Irish satirists, Jonathan Swift, James Joyce, and Flann O’Brien. Publishing Perspectives made a post about it on their website, speculating whether it was real or not.
“Read Dalkey’s complete job posting,” they said, “and decide for yourself if this is satire or not.”
If you’re looking to go into publishing and want to work with the graphic and cover art design side, take note. Co.Create notes some of the worst book covers released.
“In an age of consumer-as-creator, it’s sometimes fun to see the self-generated works that aren’t soaring aesthetic achievements.”
Many are self-published, as the large publishing houses have a team of designers creating aesthetically pleasing cover art, yet Tumblr has created a site with some of the most horrific and poorly created book covers.
Every semester there comes a time when, as a college student, I find myself second guessing my career aspirations. Do I really want to do that? Is this the correct path for me? Then I remember why I chose my major in the first place and how much it excites me. Despite all this, I think it’s natural for college students to second guess what they are studying.
Media Jobs Daily recently released an article with three tips on how NOT to second guess the decisions you’re making about your career.
- Get Input
- Ask “what if” questions
- Explore ideas to act on.
I think all of these are essential to feeling confident in the decisions you are making about your future career. Ask questions. Get help if you need it from peers and professors. College is one of the only times you will have all the resources you need available at your fingertips, so my advice is to always use them to your best advantage.
Phobias are everywhere. You won’t generally find somebody that doesn’t have at least one. But have you ever thought about the fear of colors? COLOURlovers goes there in “The Absolutely Scariest Colors Imaginable.” There are specific phobia names for each of the colors; Phodophobia (red), Melanophobia (black), or Chlorophobia (green). These can come about when the mind associates a certain color to a traumatic event or fear.
COLOURlover also associates a color spectrum to common, or strange, phobias that are, for the most part, well known. For example, Arachnophobia, the fear of spiders.
Do you have a color phobia? Or is your phobia associated with a color spectrum? Check it out!
In an attempt to bring contributions together from people all over the world, Art House Co-Op has created a library of sketchbooks. With everybody having the ability to add their own sketchbook, the library currently houses 22,000 sketchbooks from over 130 countries.
Currently the sketchbook library is located in the Brooklyn Art Library, and will begin a tour in the US in March. Watch the video to learn more, and visit the website to find how to submit your own sketchbook!
Have you ever found yourself judging a book by its cover? In the literal sense, of course. How do you decide what to read just by looking at the physical book? You may not realize it, but what you read and why you read it is a personal act that requires a careful thought process.
Dell Smith, with Beyond the Margins, dives into the psychology behind books, and endeavors to find out what makes people read what they do. It boils down to emotions and influences. Many readers will choose a book based on a recommendation from a friend or family member. Some readers choose a book based solely on the author, and some choose reading material based on their emotions at that time. Need a scare? Pick up a suspense or thriller. Need a little love? Pick up a romance. We, as readers, define what we read as much as it defines us.
Smith went to the internet to poll readers, and find out exactly what their thoughts are when choosing their next big read. Some of the answers related to the author, recommendations, money, and, yes, even the book cover. What influences your book decisions? Do you have a specific process in picking a book?
In the design styles of today, you don’t see much bold typography. The University of Tokyo put together an array of vintage advertisements in Japanese newspapers in which bold typography is prominent. These newspapers range from 1891-1945. Visual News has compiled these advertisements into a resource for designers.
The advertisements focused on the arrangement of the different elements, using both horizontal and vertical pieces. Some do it well, others do not. This is something designers can look to when designing their own pieces. There may be elements that could be useful to you, or there may be elements that tell you exactly what to stay away from.
Look at this comparison between two different advertisements: