Although the popular social app was hacked earlier this month, Snapchat has received much criticism for their blasé response to the security breach. “Our team continues to make improvements to the Snapchat service to prevent future attempts to abuse our API.” Only after more than four million Snapchat phone numbers were published by an anonymous hacker did Snapchat respond to the potential hack alerts. The app’s choice of action was to announce that they would fix the Find Friends feature that supposedly allowed the hack in the first place. For more on this story, visit Readwrite’s article here.
You’d think the most persuasive words, the ones that have the most impact on us, would be impressive and lengthy and foreign-sounding; you’d need to roll your tongue and take on a fake accent in order to reach the word’s high level of persuasion. However, that couldn’t be farther from the truth. The truth is – these words are commonplace. They’re used every day in everyday conversations. It’s probably really disenchanting how overused they are. Nonetheless, the trick is how they’re being used that makes them so persuasive – it’s the rhetoric. The way they are presented and pitched, greatly affects how the audience perceives not only the words but also the content. There is an art to persuasiveness and it lies in the creative process of the copy. Every word must keep in mind the content, purpose, and audience in order to succeed in persuasion. You can find the 5 compelling words at Copyblogger’s article here.
If you’ve ever stared at a blank Word document, you know that achieving inspiration is harder than it sounds. Ideas don’t come easily, especially when you force them. Instead, allow yourself to be lazy. Let the ideas come to you. Or, get feedback on the ideas you already have, even if they aren’t very good. Knowing where or how your best ideas come to you is highly beneficial. And no matter how you go about searching for inspiration, make sure you have a strategy for documenting your ideas at any moment.
But what is inspiration? Well, there are a lot of brain waves and neural connections involved, but basically, the more you work your brain, the better it becomes at generating ideas. Our brain is a map of connections, each thought attached to another in a never-ending field of associations. The more we use those connections, the stronger they become and the easier it is to create new ones. Keeping your brain active is essential to this process. We’ve all heard of the numerous benefits of exercising and meditating. However, here’s an excuse to be even lazier: reading and playing video games also offer opportunities to create new neural connections. “Dude, how do you have time to play Assassin’s Creed 4, again?” “I’m strengthening neural connections and establishing new pathways in my brain every time I kill someone.” Yeah, you’re welcome. Read up on inspiration at Lifehacker.
Showcasing your skills and presenting yourself in the best way to your employers is challenging. However, students in the Professional Writing major might not have it quite as hard. Nowadays, employers are complaining that they can’t find job candidates despite the high unemployment rate. They say that this is because candidates don’t have near satisfactory writing skills. Many new hires received excellent grades all throughout school; however, they didn’t develop their writing and it left them behind all the other candidates. Some say that the root of the problem is in college curriculums; others say it stems earlier than that, but they all agree that the education systems aren’t doing enough to focus on written and oral communication.
The Graduate Management Admission Council conducted a survey in 2011 reporting that 86% of corporate recruiters said “strong communication skills were a priority”. Jobs now are mostly text based; communication occurs through emails, memos, reports, and other documents of the like. When that much of the daily conversation within and outside the company occurs in a documented format, it is vital that an employee’s written skills are up to par in order to assure the company is being represented appropriately. As a result, communication is one of the most sought after skills for employees and a major key to success in the employed world. For more details, check out the article at NBC News.