Did you know that websites are bringing in more traffic through mobile devices and tablets than desktop and laptop computers? Well, you do now! The Guardian recently released an article focusing on this new trend in reader behavior. In fact, during the weekends The Guardian reported their readership activity to be at 60%, all from mobile devices!
So, how much does this change in behavior matter? Quite a bit. According to The Guardian article, until recently most activity occurred during the work day, since readers were stationed at their workspaces and most of their reading was done then. Now, since the devices generating the most traffic are that of portable devices such as a cell phone or tablet, readers are experiencing greater ease with accessing their favorite websites, regardless of their location.
What changes does an author have to make, considering their content is going to be viewed from a much smaller screen than usual? There are many different things to consider when writing for a mobile device. For example, The Guardian suggests keeping the format in mind. The screens are smaller, so paying attention to the actual look of any piece you’re writing matters; making the format quickly scannable is crucial for creating a successful mobile piece. Additionally, The Guardian also stresses the importance of utilizing social media to assess your readership loyalty and to generate activity. Check out the rest of the article to learn more ways to navigate the mobile platform with ease!