As Professional Writers, one of our duties is to develop an understanding of the English Language. That includes the cultural usage of the terms “good” and “bad”. This TED talk video by Educator Marlee Neel discusses how these words are deceitful terms that hide the truth. She encourages us to let go of the words “good” and “bad,” and to push ourselves to illustrate, elucidate and illuminate the world with active and descriptive language. In her TED talk, Neel says “The primary reason for replacing the terms “good” and “bad” in writing and speaking is to produce more precise and true descriptions”. We are too languid and too afraid to use other words. She also discusses how we need to dig into those “grittier, exact terms that are buried in our lexis waiting to see daylight”.
For those who are unfamiliar with TED and TED talks, it is a nonprofit organization devoted to spreading ideas. This is usually done though TED talks, which are short, powerful talks that can last 18 minutes or less. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. You can find out more about TED and TED talks at their website.