One of the most important and difficult aspects of Professional Writing is making content quick and easy to consume. This is a huge part of most PW jobs, from social media posts to blogging, from composing a memo to writing a press release. Here is an article by blogger Pauline Cabrera that gives numerous helpful hints on how to make content scannable. She discusses the following tips and so much more in her blog, TwelveSkip.
1. Use Subheadings
Put it simply, subheadings make your visitors want to scroll downwards, which is something that you want them to do whenever they are on your blog, right?
2. Keep Your Paragraphs Short
Shorter paragraphs help readers to digest information faster, which encourages them to read more. Plus, writing in short paragraphs create plenty of white space that keeps your content clutter-free. And you’ve got to give your readers some space to breathe!
3. Use Lists
Benefits of using lists:
- Adds some spice to your post formatting.
- Gives your readers a visual break.
- People have an inexplicable attraction towards lists.
4. Use High-Quality Visual Aids
It’s always more fun with visuals. It’s a great trick to interrupt your readers while keeping them a little more interested. Just make sure to use high-quality and relevant ones. Some examples you can use are photographs, infographics, slideshows, charts, comics, memes and videos.
5. Highlight Important Points
Whenever you want to let your readers know about a few important points, don’t be afraid to highlight those by using bold and italic font faces. This way, they can take note of the words that you highlighted.
6. Use Readable Fonts
Yes, fonts do matter. They can affect the “look and feel” of your posts. The type of fonts you’re using, colors, size and the consistency of your fonts can make or break your content.