Social media is a tricky thing. It can make or break you. This past week gave the world a cautionary tale of how quickly social media can go bad.
DiGiorno Pizza is known for their witty tweets and have gained themselves many followers because of it. However, this past Monday, DiGiorno made the colossal blunder by not checking their hashtags before tweeting “#WhyIStayed You had pizza.” #WhyIStayed and #WhyILeft are hashtags for victims of domestic abuse to share their heartbreaking and inspiring stories. The person operating DiGiorno’s twitter account could have saved themselves a job if they just would have went to the hashtag page and scanned the first three stories.
So, don’t be a DiGiorno and just take the 5 extra seconds to check out your hashtags before using them.