Improving Business Writing

BusinessWriting

In the workplace, there is a lot of written communication that goes on. From emails to memos, we’re constantly trying to convey something via the written word to our bosses and colleagues. But, what is the way to do this as effectively and efficently as possible?

In this great and informational article from the Harvard Business Review, Carolyn O’Hara aims to answer just that, with tips ranging from being direct and getting straight to the point and to avoid jargon. Definitely check it out for some great insights on how you can improve your writing in the workplace!

 

 

 

How to Start a Blog

As Professional Writers, we discuss blogs in almost every WRA class. Whether it is through analyzing the textual, visual, and audio content or the understanding programming behind it. However, despite our in class discussions on blogs, I still feel a little weary of starting my own. Because of my interest in blogging, I did some further research and found this website. It does an amazing job was walking you through the steps of creating and maintains a successful blog. As a quick preview, I summarized the following from the site’s list that explains how to get a started on blogging.

Idea: Even though you will probably change it completely, or at least refine it, later you should still have a general idea of what you would like to blog about. There are blogs out there for just about everything from parenting to fashion. However, you should really consider who your audience is before you choose a topic.

Platform: To create a blog you will need a platform to blog on. The two main ones are Blogger and WordPress. Blogger is run by google and you can host a blog there for free. In contrast, you can purchase a domain via WordPress.

Domain & Hosting: Come up with a good name for your blog and invest in a domain and host. Remember, you want it to be easy for readers to remember, find, and is something you will be able to live with for an extended period of time.

Putting It All Together: Once you’ve done all this, you are almost ready to go. Now you just need to build your blog. You can do this yourself or by hiring another person.

To find out more about blogging and how to do it successfully, go to Crazy Little Projects.

WordPress 4.1 is Here!

wodrpress

In this day and age, updates to websites are basically unavoidable (how many times has Facebook updated in the past year?). Anyway, the blogging platform WordPress is no different, and they are on version 4.1 in their latest release and it sounds pretty nifty from what I’ve read about it!

WordPress 4.1′s main feature is to limit distractibility, but there are a slew of other features the website are offerings its users. To learn more about what WordPress 4.1 has to offer, read this article from Search Engine Journal that breaks down the newest features of the latest update.

 

How To Write Scannable Content

One of the most important and difficult aspects of Professional Writing is making content quick and easy to consume. This is a huge part of most PW jobs, from social media posts to blogging, from composing a memo to writing a press release. Here is an article by blogger Pauline Cabrera that gives numerous helpful hints on how to make content scannable. She discusses the following tips and so much more in her blog, TwelveSkip.

1. Use Subheadings

Put it simply, subheadings make your visitors want to scroll downwards, which is something that you want them to do whenever they are on your blog, right?

2. Keep Your Paragraphs Short

Shorter paragraphs help readers to digest information faster, which encourages them to read more. Plus, writing in short paragraphs create plenty of white space that keeps your content clutter-free. And you’ve got to give your readers some space to breathe!

3. Use Lists

Benefits of using lists:

  • Adds some spice to your post formatting.
  • Gives your readers a visual break.
  • People have an inexplicable attraction towards lists.

4. Use High-Quality Visual Aids

It’s always more fun with visuals. It’s a great trick to interrupt your readers while keeping them a little more interested. Just make sure to use high-quality and relevant ones. Some examples you can use are photographs, infographics, slideshows, charts, comics, memes and videos.

5. Highlight Important Points

Whenever you want to let your readers know about a few important points, don’t be afraid to highlight those by using bold and italic font faces. This way, they can take note of the words that you highlighted.

6. Use Readable Fonts

Yes, fonts do matter. They can affect the “look and feel” of your posts. The type of fonts you’re using, colors, size and the consistency of your fonts can make or break your content.