Our choices in typography are no longer simply trying to pick a font face that will look good or professional. Now, it is a way to communicate personality and taste. Similar to a brand, a typography choice says a lot about an organization or person. It is important to remember this when designing any document, but especially when working with a business. Remaining consistent with design choices creates uniformity across different types of communication, making your style decisions even more important. What will your typography choices communicate to others? For example, check out the typography for hipsters from Visual News.