Modern horror movie posters seem to follow a formula: take a dramatically lit photo of the lead or big bad person, crop it in super close, and throw an all caps, simple, sans-serif font on it for the title. Or maybe a very thin serif in all caps, if you wanna get crazy. (Seriously though, just look at these: The Purge, The Last Exorcism, Carrie)
But it wasn’t always this way – there was a time when horror movies got the first class treatment with beautiful custom logotypes. In the 80′s the genre enjoyed a boom in popularity, and movies like The Evil Dead and The Fog led the way with beautiful distinct type. Take a closer look at The Verge.
Courtesy of creativebloq.com
Ever wanted to create your own typeface, but you’re not exactly sure where to start? Creative Bloq helps you design your own typeface in eighteen steps. Some tips include figuring out some choices you have to make first: do you want sans serif or serif typeface? How will it look in long documents versus larger font? Also, don’t be afraid to “use your hands.” Draw it out before making it more precise digitally. That way you can see exactly what you want it to look like before it’s on the screen. The article also gives tips on what software to use and why it’s not just about the letters “A-Z.”
Read all the tips here.
For all you home design and typography geeks, Swedish artist Thomas Broomé is sure to delight with his ink and paper illustrations of rooms and their accompanying accessories drawn with their defining words. I’m particularly a fan of the chandelier in the illustration included here. Check out more over on Visual News.
There is almost nothing better than finding something new and innovative in the way of creating art. I’m always fascinated when I see a music video that has a creative concept to it, yet appears to be relatively simple. Husbands’ new video from their single, “Dream,” is another example of that; although, the making of it was more complicated than it looks.
Created by French visionary duo, Cauboyz (made up of photographer Bertrand Jamot and graphic designer Philippe Tytgat), they created a concept for “Dream” that “fools viewers into thinking the flashing retro typographies are done digitally.” Upon closer inspection, this is not the case. In the “Making of / Husbands – “Dream”” video, we see that in order to create the effect of digital typographies, Cauboyz assembled light-up boxes in a wooden frame with “each box connected to a control panel with switches assigned to each phrase or word in the song.”
What I found amazing about this is I see digitally typographic lyric videos all the time, but I enjoyed watching this video the most, especially after I learned that it was, in fact, not digitally created.
Previous videos created by the Cauboyz include “Set You Free” by The Black Keys where the words appear on a revolving can, and AgesandAges, “No Nostalgia” where the words to the song appear on a green background written in white chalk.
Source: The Creators Project
Husbands – “Dream” from Cauboyz on Vimeo.
Typography isn’t always just about creating a fun design to catch people’s attention. “[I]t can also add subtle references to the message you’re trying to convey.” Creative Bloq wrote an article with 70 free fonts that they consider the best of the best. Some look like similar Sans Serif fonts in your average font book, some are perfect for a fashion magazine spread, and some look like they belong on the side of a concrete wall displaying some kind of artistic propaganda. These fonts are meant to “give you greater flexibility in your designs, and add to your arsenal of design tools.” Each one is worth taking a look and using however you choose!
“The Fell Types”
What makes a typeface good? Not only should a typeface look good, but it should also be good in the way it works. Smashing Magazine brings us a way to look at typefaces critically by using two simple steps; “select your sources carefully” and “study materials from these sources closely and critically.”
When selecting your source, you need to make sure that you are aware of the nature of the source and the experience of the source, as well as making sure you are keeping diversity in your sources.
After gathering your sources, the time comes where you must study and question what you have read. You need to look at context, evidence quality and completeness, and testability. Along the way you also need to be checking reality, motives, and post modernity. If you follow the steps that this article leads you through, you will be able to take a critical approach to thinking about typefaces.
Image via Visual News
Our choices in typography are no longer simply trying to pick a font face that will look good or professional. Now, it is a way to communicate personality and taste. Similar to a brand, a typography choice says a lot about an organization or person. It is important to remember this when designing any document, but especially when working with a business. Remaining consistent with design choices creates uniformity across different types of communication, making your style decisions even more important. What will your typography choices communicate to others? For example, check out the typography for hipsters from Visual News.
Image via My Modern Met
Within the Writing, Rhetoric, and American Cultures department, there is a large focus on the fact that words are a part of active, living documents. However, artist Ebon Heath has given that phrase a new definition with his latest typographical sculptures. His intentions are to “create a visual experience for the viewer in which they typography and the natural motions combine to tell the same expressive story.” Using laser-cut letters, he creates physical sculptures of letters and words. Heath says, “I want our typography to jump, scream, whisper, and dance, versus lay flat, dead and dormant, to be used and discarded with no concern for its intricate beauty of form, function, and meaning.”