Kayla Putz: Marketing Communications Assistant for Visit Detroit

Degree/Year: Professional Writing, 2015
Employer name: Detroit Metro Convention & Visitors Bureau (Visit Detroit)
Position/Title: Marketing Communications Assistant
City/State: Detroit, Michigan

woman wearing a pink top standing next to a retro detroit sign

Every day is different in the world of travel and tourism communications, which makes my role exciting and fast-paced. I manage the editorial process and digital publishing of the Visit Detroit blog. I frequently work with the media and travel writers, helping them tell the comeback story of Detroit, which makes for days exploring the city for potential story ideas. I also produce several public relations materials for the DMCVB and provide written materials and editing support for the Visit Detroit magazine.

Complete as many internships as you can and don’t be afraid if they push you outside your comfort zone.

KAYLA PUTZ

The Professional Writing program emphasized the importance of identifying and understanding your audience. Whether I’m publishing a blog, or creating an itinerary for a media visit, audience awareness is key. PW also stressed attention to detail and honed by editing skills, which helps me in my magazine and blogging duties.

Internships are key! Complete as many internships as you can and don’t be afraid if they push you outside your comfort zone. Keep in touch with your network and reach out to your mentors, they’re a great resource when you begin your job hunt.