As professional writers of the 21st century, we need to not only be able to understand but also use social media to our advantage. Such advantages include gaining an audience and a following by promoting on a popular socializing site. However if you are blogging, Tweeting, Facebooking, pinning, and Tumbling your heart out to no avail, don’t give up. It’s ok. Give yourself a break. You are not alone. Gaining an online audience is far more difficult than it appears. That’s why companies hire professional writers like us. That said, on top of what you are learning in class, you should check out this article that has some great tips on how to conquer the online world and gain a following.
The allure of my headline is the fact that it declares there are things every blog post needs and the fact that you don’t know them motivates you to read further. To survive and thrive in the blogosphere, bloggers must hone their skills and commit to their craft. Their voice needs to be persuasive, their language seductive. Blog posts need to provide something for the reader – a laugh, a tip, a piece of anecdotal advice. If they’re not beneficial, they won’t be read.
Every post needs to leave their readers wanting more, obsessively checking for the next entry. And don’t underestimate the power in the simplicity of a bulleted list. The easier it is for readers to digest, the more likely it will be consumed. Check out the incredibly cool infographic in its entirety by Copyblogger here.