Michigan State University
Michigan State University
College of Arts and Letters Logo
Department of Writing, Rhetoric, and American Cultures
Department of Writing
Rhetoric & American Cultures


Liza Potts

Associate Professor, Director of WIDE Research Center

Graduate Faculty

Office: 291 Bessey Hall

Email: lpotts@msu.edu

Twitter: @LizaPotts


Google Scholar



Research Areas

Experience Architecture, Participatory Memory, Digital Rhetoric, Disaster Studies, Fan Studies


Dr. Potts is an Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University where she is the Director of the award-winning WIDE Research Center and the Co-Founder of the Experience Architecture program. She is a digital humanities scholar working in rhetoric and technical communication focused on experience architecture. Her service work includes being a member of the leadership steering committee in the award-winning Women in Technical Communication, and the Past Chair of the Association for Computer Machinery’s Special Interest Group on Design of Communication (ACM: SIGDOC). Her research interests include social user experience, participatory culture, and digital rhetoric.


Ph.D., Communication and Rhetoric, Rensselaer Polytechnic Institute 

Representative Work

Sullivan, P., Simmons, M., Moore, K., Meloncon, L., Potts, L. (2015). “Intentionally Recursive: A Participatory Model for Mentoring.” Proceedings of the ACM International Conference on Design of Communication. ACM SIGDOC. http://dl.acm.org/citation.cfm?id=2814672

Potts, L. (2015). “Can’t Stop the Fandom: Writing Participation in the Firefly ‘Verse.” Kairos 19.3. Special issue on digital rhetoric and social media. http://technorhetoric.net/19.3/topoi/potts/

Potts, L. (2014). Social Media in Disaster Response: How Experience Architects Can Build for Participation. New York: Routledge (Association of Teachers of Technical Writing Series). http://www.routledge.com/books/details/9780415817417/

Daer, A., Potts, L. (2014). “Teaching and Learning with Social Media: Tools, Cultures, and Best Practices.” Programmatic Perspectives. 6.2. http://www.cptsc.org/pp/vol6-2/daer&potts.pdf

Potts, L., Seitzinger, J., Jones, D., Harrison, A. (2011). “Tweeting Disaster: Hashtags Constructions and Collisions.” Proceedings of the 29th ACM International Conference on Design of Communication. Italy: ACM SIGDOC. http://dl.acm.org/citation.cfm?id=2038522

Potts, L. & Jones, D. (2011). “Contextualizing Experience: Tracing the Relationships Between People and Technologies in the Social Web.” Journal of Business and Technical Communication. 25 (2). http://jbt.sagepub.com/content/25/3/338

Potts, L. (2009). “Using Actor Network Theory to Trace and Improve Multimodal Communication Design.” Technical Communication Quarterly, 18 (3) 281-301. http://www.tandfonline.com/doi/pdf/10.1080/10572250902941812

Selected Courses Taught

XA 333 Researching Experience Architecture
WRA 360 Visual Rhetoric
XA 375 Information Architecture
WRA 420 Content Strategy
WRA 415 Digital Rhetoric
WRA 870 Research Methodologies in Rhetoric & Writing
Study Abroad in the UK and Ireland

Research or Academic Affiliations

WIDE http://wide.cal.msu.edu/
Women in Technical Communication http://womenintechcomm.org/
ACM's SIGDOC https://sigdoc.acm.org/