Michigan State University
Michigan State University
Department of Writing, Rhetoric, and American Cultures
Liza Potts
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Liza Potts

Associate Professor

Director of WIDE Research

Graduate Faculty

Office: 291 Bessey Hall

Email: lpotts@msu.edu

ORCID ID     Google Scholar

Website: http://lizapotts.org/

Research Areas

Experience Architecture, Participatory Memory, Digital Rhetoric, Disaster Studies, Fan Studies


Liza Potts is an Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University where she is the Director of WIDE Research and the Co-Founder of the Experience Architecture program. Her research interests include digital rhetoric, social user experience, and participatory culture. Her work have been funded by the National Endowment for the Humanities (NEH), the Institute of Museum and Library Services (IMLS), and others. Her professional experience includes working for startups, Microsoft, and design consultancies as a director, user experience architect, content strategist, usability specialist, information architect, and program manager. She has published two books, including a monograph and an edited collection, as well as over 65 publications. Her digital book on participatory memory and experience will be published later this year.


Ph.D. Communication and Rhetoric, Rensselaer Polytechnic Institute, 2007
M.S. Technical Communication, Rensselaer Polytechnic Institute, 2003
Graduate Certificate in Human-Computer Interaction, Rensselaer Polytechnic Institute, 2003
B.A. English, Florida Atlantic University, 1997

Representative Work

Potts, L., Salvo, M. (2017). Rhetoric and Experience Architecture. Edited collection. South Carolina: Parlor Press.

Gonzalez, L., Potts, L., Hart-Davidson, W., McLeod, M. (2016). “Revising a Content-Management Course for a Content Strategy World.” IEEE Transactions on Professional Communication. Special issue on Content Management. IEEE. 59 (1). http://ieeexplore.ieee.org/document/7438928/.

Sullivan, P., Simmons, M., Moore, K., Meloncon, L., Potts, L. (2015). “Intentionally Recursive: A Participatory Model for Mentoring.” Proceedings of the ACM International Conference on Design of Communication. ACM SIGDOC. http://dl.acm.org/citation.cfm?id=2814672

Potts, L. (2015). “Archive Experiences: A Vision for User-Centered Design in the Digital Humanities.” In Rhetoric and the Digital Humanities edited by Bill Hart-Davidson and Jim Ridolfo. Chicago: The University of Chicago Press.

Potts, L. (2015). “Can’t Stop the Fandom: Writing Participation in the Firefly ‘Verse.” Kairos 19.3. Special issue on digital rhetoric and social media. http://technorhetoric.net/19.3/topoi/potts/

Potts, L. (2014). Social Media in Disaster Response: How Experience Architects Can Build for Participation. New York: Routledge (Association of Teachers of Technical Writing Series). http://www.routledge.com/books/details/9780415817417/

Daer, A., Potts, L. (2014). “Teaching and Learning with Social Media: Tools, Cultures, and Best Practices.” Programmatic Perspectives. 6.2. http://www.cptsc.org/pp/vol6-2/daer&potts.pdf

Potts, L., Seitzinger, J., Jones, D., Harrison, A. (2011). “Tweeting Disaster: Hashtags Constructions and Collisions.” Proceedings of the 29th ACM International Conference on Design of Communication. Italy: ACM SIGDOC. http://dl.acm.org/citation.cfm?id=2038522

Potts, L. & Jones, D. (2011). “Contextualizing Experience: Tracing the Relationships Between People and Technologies in the Social Web.” Journal of Business and Technical Communication. 25 (2). http://jbt.sagepub.com/content/25/3/338

Potts, L. (2009). “Using Actor Network Theory to Trace and Improve Multimodal Communication Design.” Technical Communication Quarterly, 18 (3) 281-301. http://www.tandfonline.com/doi/pdf/10.1080/10572250902941812

Selected Courses Taught

WRA 420 Content Strategy
WRA 415 Digital Rhetoric
WRA 360 Visual Rhetoric
WRA 870 Research Methodologies in Rhetoric & Writing
XA 333 Researching Experience Architecture
XA 375 Information Architecture
Study Abroad in the UK and Ireland

Research or Academic Affiliations

Director of WIDE Research http://wide.cal.msu.edu/
Steering Committee for Women in Technical Communication http://womenintechcomm.org/
Past Chair of ACM's SIGDOC https://sigdoc.acm.org/